A Legacy of Craftsmanship: The Why&Co Story
Between 2012 and 2015, finding quality leather shoes at a reasonable price in Singapore was nearly unheard of. Established brands carried hefty price tags, often driven more by their logos than craftsmanship, while artisanal shoemakers were scarce—and when available, their prices were out of reach for many. Instead of relying on existing brands where price and quality rarely aligned, we decided to build our own.
A Decade of Decadence
As we approach a decade in the world of shoemaking, Why&Co has built a strong community that continues to drive us forward.
And this is just the beginning. With new faces and expanded services, we’re excited to unveil the next chapter—Singapore’s premier ready-to-wear formal leather shoe brand, now offering a full suite of shoe care services.
More than just shoemakers
At Why&Co, we are firm believers in classic menswear—an approach that transcends fleeting trends and stands the test of time.
Our design philosophy is rooted in tradition, yet we embrace a modern perspective when it comes to styling. We focus on silhouettes and details that have long been the cornerstone of menswear, refining them with contemporary sensibilities to ensure versatility and relevance in today’s wardrobe.
Whether it’s the sleek lines of a well-crafted Oxford or the relaxed sophistication of a suede loafer, every piece is designed to integrate seamlessly into both formal and casual settings.
Style with your own substance.
What sets Why&Co apart is our dedication to craftsmanship at its core—we design and develop our own lasts, the foundation of every great shoe.
Each pair is crafted using time-honored techniques, ensuring durability and timeless appeal. From day one, our mission has remained unchanged: to create high-quality shoes, supported by a full suite of shoe care services.
The essence of Why&Co lies in balance—preserving the integrity of classic menswear while allowing room for individuality. It’s about effortless pairing, where timeless elegance meets modern practicality, ensuring that our footwear not only complements your wardrobe but also enhances the way you carry yourself.
